Here’s what’s happening across higher education:
A prospective student visits at 10 PM. Has questions about a program she’s interested in. Nobody’s there to answer. She clicks away and starts an application at another university – one that gives her instant answers.
The cost of waiting? Massive.
- Respond within an hour: 7x more likely to qualify the lead*.
- Wait 24 hours: 60x less likely to convert that prospect*.
Your admissions team works during specific working hours. Inquiries don’t. By morning, your competitors already responded.
Source: Harvard Business Review