See how some of our clients solved their business challenges with AI and machine learning.
We created an algorithm that tests Facebook Ads retargeting campaigns based on different variables and analyzes past data to boost conversions and sales from Facebook while decreasing campaign costs.
Problem: Marketers needed a tool for creating effective Facebook Ad campaigns and optimizing their performance based on data, not just a hunch.
We used machine learning to assign attribution across marketing channels and allow marketers to connect data from various sources. This helped them better understand their audience and the customer journey from click to conversion. All in a comprehensive marketing data dashboard that collects real-time data and gives valuable insights into what’s driving campaign results and delivering ROI.
Problem: Data across marketing channels was too distributed. Teams needes a tool to compare insights in one place: to evaluate conversion while still accounting for the cost of each channel.
The algorithm shows which actions impact sales the most, where clients can cut costs, and how a budget increase can improve performance, while highlighting new opportunities in Google Analytics.
Problem: No available tool for automated online monitoring of a brand logo appearance in images posted in social media.
Solutions: A continuously trained ML algorithm that can detect the brand logo in an image. Additionally, a tool to generate synthetic data necessary to train the algorithm in the first instance.
Problem: Excessive amount of manual labour involved in time-consuming invoice processing
Solutions: Automatic invoice classification streamlined a repetitive business process, enhancing output by using advanced machine learning algorithms.
Problem: Difficulty with finding metadata such as director, actors, year, or genre in a program description and accurately porting that information to a new database.
Solutions: Hybrid extraction method based on regular expressions, linguistic rules, and statistical language models — using dependency analysis for the decomposition of templates.
Problem: no possibility to settle taxes easily and quickly on the basis of received tax cards.
Solutions: an intuitive, comprehensive application for individual and business customers.
In order to maximally simplify and shorten the application process, only the profiles that concern it is selected for the user. In the first stages of work on the declaration, the user answers simple questions. Based on the information received, the application generates a form that is perfectly tailored to the customer.
The application user is able to save a few minutes thanks to the tax card scanning function (scan with a mobile device). In just 13 seconds, the system extracts data with around 93% efficiency (for all fields) and inserts it into the appropriate fields of the form. This makes the process of settling tax returns by the application extremely fast and, thanks to the modern user interface – very intuitive.
The app also includes a tax calculator, which converts the user’s refund amount or the necessary additional payment. Its value is recognized by the client shortly after the first data has been entered, and it is updated as the next steps are completed.
The application can be used in two language versions. It is available in English and Polish. Importantly, there is the possibility of switching them easily- there is no need to reload the browser.
Additional solutions supporting the work of business clients save time in large organizations. On the basis of the uploaded file, containing tax cards, the system creates a list with new testimonies. It guides the user through each application, one after another. Business customers also receive an offer containing customized business terms, defined by application packages at attractive prices.
Thanks to the application of two different payment platforms, the user has the opportunity to choose the desired currency for the settlement of their tax applications.
Problem: unable to verify the number of views and clicks on your ads? The compliance check displays statistics of advertising campaigns from online advertising servers.
Solutions: an easy and efficient system that allows you to monitor your online advertising in a quick way - tracking page views and clicks and comparing with data provided by marketing agencies.
Problem: precise targeting of users on Facebook - creating a graphic creation that guarantees increased conversions.
Solutions: creating a system that allows tracking ads / users / pixels, generating creative briefs for graphic designers based on keywords and the target group of the campaign.
Problem: analysis of large data sets by employees - time-consuming work, less efficiency, higher chance of errors.
Solutions: algorithm analysing the profitability of directions at the university and reducing the cost of manual analysis based on large amounts of data.
Problem: lack of a tool to help people with diabetes manage their illness, plan their diet and create training plans.
Solutions: One tool that uses personal data to simplify the self-management of diabetes: taking information from smart devices and medical equipment to present a holistic view of how to optimize your routine each day.
The members of our team of analysts and engineers also took part in the following projects:
Problem: making strategic decisions in crisis situations under time pressure.
Solutions: a system that improves the effectiveness of rescue operations thanks to real-time data analysis.
One of the most important issues was finding the right algorithms for the following problems:
For our data scientist, the most interesting task was to create a version of the Kalman filter that uses data from gyroscopes and accelerometers, which improved the trajectory of a person.
Problem: forecasting trading strategies on currency markets.
Solutions: a system that will anticipate changes in stock market trend so that you can sell or buy shares beforehand.