Project

Marketing dashboard collecting data from different sources

Client

BidLab

General info

Client

BidLab is an independent trading desk that operates with programmatic models. BidLab employs a unique strategy that combines behavioral data with contextually matched media to unlock detailed goal optimization. 

BidLab can dramatically reduce the media losses associated with high-volume purchases in display advertising thanks to this approach.

Project

DLabs.AI built a web application dashboard that presents data from online marketing campaigns run on different platforms (inc. Facebook, Google AdWords, BDM, Adfrom).

The tool helps simplify reporting for BidLab clients.

About the project

Problem

There was too much manual effort in preparing settlements for clients.

Solution

A platform that pulls data from different sources — each dedicated to media/ad buying — and presents it to clients.

Results

  • Less Manual Effort
    • Automated processes and reporting eliminated all manual work
  • Simplified Reporting
    • By connecting various API (AdWords, DBM, Facebook, etc.) to gather data on marketing costs

Project duration

2 months

  

Technologies used

Python-Django

GraphQL

Docker

Ansible

Angular 5+

Nginx

See it in action

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